All your Guildies belong to us
A student up at the Queensland University of Technology is doing a thesis on "A qualitative study of Massively-Multiplayer Online Game based social relationships".
I know a lecturer up there, so I'll be participating and they are also looking for others.
More details: "The purpose of this project is to examine the social relationships that players of Massively-Multiplayer Online Games (MMOGs) have with each other. The research team requests your assistance because as a player of the successful MMOG “World of Warcraft” you can provide us with your experiences of these relationships."
There's a questionnaire and a 45-60 minute interview (can be done via phone – hey, should really be via vent, eh?!) and I believe there's a token of appreciate in return (something about a Frost Emblem or Gift Card, can't remember which).
If you're interested, see the details in the attachment and contact the guy (or ping me).